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This is a Literature Review study.

August 14, 2025International Journal of Information Technology & Decision Making

Assessing Challenges and Opportunities of Marketing Automation in B2B Firms: An Integrated Approach

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Authors

AMAkshay Mathur SSSaumya Singh

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Implication

Observational analysis identified key challenges and opportunities in B2B marketing automation, suggesting effective strategies may enhance customer satisfaction.

Key Points

Customer satisfaction improves with targeted marketing automation strategies, and data privacy and security concerns remain a challenge.
Key evidence includes recognized barriers such as sales and marketing alignment, highlighting the need for cohesive approaches.
Assessment using Stakeholders theory prioritizes challenges while providing insights for effective B2B marketing strategies.
These findings underscore the importance of addressing data privacy and security to facilitate successful automation adoption in business.

Cite This Study

Mathur et al. (2025) studied this question.

synapsesocial.com/papers/69254f9ec0ce034ddc35a2b6 https://doi.org/10.1142/s0219622025500981

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Implication

Observational analysis identified key challenges and opportunities in B2B marketing automation, suggesting effective strategies may enhance customer satisfaction.

Assessing Challenges and Opportunities of Marketing Automation in B2B Firms: An Integrated Approach

Discussion

Member takes

Implication

Key Points

Cite This Study

Assessing Challenges and Opportunities of Marketing Automation in B2B Firms: An Integrated Approach

Discussion

Member takes

Implication

Key Points

Cite This Study

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