Knowledge, Attitude, and Practice toward IQOS among Jordanian Population: A Cross-sectional Study

Background: There are little data regarding the knowledge and perceptions of IQOS and other heated tobacco products (HTPs) worldwide, and there are no studies tackling this subject in the Middle East up until this point. This study aims to study the knowledge, awareness, and perceptions of IQOS and heat-not-burn tobacco products among the Jordanian population. Materials and Methods: A cross-sectional design was adopted to examine Jordanians’ knowledge and perceptions of IQOS. Our target population was the Jordanian population. An anonymous, self-administered Arabic-language questionnaire was used in the study. Results: The total number of participants who filled out the survey was 1425. Almost 80.0% of the participants were able to identify the IQOS image. Only 17.3% of those who participated used IQOS. In addition, 34.3% of the participants said that they were likely to use it in the future. Curiosity was the primary motivation given by participants for attempting IQOS (23.5%), followed by the desire to stop smoking (23.6%). Most of the users were females, widowed, middle income, work in field job, and did not have relatives work in the health sector and heard about IQOS more. Conclusion: Smokers frequently assume that HTPs are less dangerous and will assist them in quitting smoking. Awareness programs should be held to improve the awareness among young population.