Inflation is a Person – On Language-Image Relations in Internet Memes

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Inflation is communicated through conceptual metaphors in memes, highlighting cognitive processes.
This analysis identified human being as a metaphorical source for inflation within multimodal memes.
Utilizing an extended conceptual metaphor theory, the study demonstrates the complexity of meaning construction.
Findings suggest implications for understanding novel metaphors in contemporary discourse.

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Analysis reveals cognitive processes in language-image relations of Internet memes, suggesting insights into conceptual metaphors of inflation.

Kopecka et al. (2025) studied this question.

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Analysis reveals cognitive processes in language-image relations of Internet memes, suggesting insights into conceptual metaphors of inflation.