Digital transformation of business: implementation of internet marketing in agriculture of the Urals

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Digital transformation enhances competitiveness in agriculture, driven by modern technologies.
Research shows the rise of big data and Internet of Things applications in agricultural practices.
Data analysis utilized search query trends to gauge digital technologies' adoption in the Ural region.
Insight into resource consumption optimization indicates a vital need for digitalization in agri-business.

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Analysis of digital technologies like big data and IoT in agriculture reveals significant competitiveness improvements.

Nazarov et al. (2025) studied this question.

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