November 30, 2025Journal of Information EconomicsOpen Access

Analyze the Influencing Factors of Consumers' Blind Purchasing in Live Streaming Commerce

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Impulsive purchasing behavior is positively influenced by behavioral intention and attitude in live streaming commerce.
Findings indicate that the constructs from the Theory of Planned Behavior play a crucial role in shaping consumer decisions.
Partial least squares structural equation modeling was used to analyze data from frequent live stream shoppers, uncovering deep insights.
This study highlights unique psychosocial mechanisms affecting consumer behavior, calling for more sustainable live shopping practices.

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Implication

Observational analysis reveals a significant link between consumer behavior and impulsive purchasing behavior in live streaming commerce, suggesting the importance of attitude and perceived control.

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A 2025 study studied this question.

synapsesocial.com/papers/692b9da01d383f2b2a37a166 https://doi.org/10.58567/jie03040001

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Implication

Observational analysis reveals a significant link between consumer behavior and impulsive purchasing behavior in live streaming commerce, suggesting the importance of attitude and perceived control.

Analyze the Influencing Factors of Consumers' Blind Purchasing in Live Streaming Commerce

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Discussion

Implication

Cite This Study

Analyze the Influencing Factors of Consumers' Blind Purchasing in Live Streaming Commerce

Key Points

Discussion

Implication

Cite This Study

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