November 30, 2025Business and Professional Communication Quarterly

The Comical COVID-19 Crisis: Humor as Organizational Crisis Communication

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Effective use of humor enhanced crisis communication during COVID-19.
Twenty-two interviews with nonprofit organizations highlighted humor's role in communication.
Analysis of communicative strategies employed by nonprofits during a global crisis is presented.
This approach may enable organizations to better connect with members and engage their audiences.

Authors

MMMichelle M. Matter

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Implication

Interviews revealed humor effectively supported crisis communication in nonprofit organizations during COVID-19, indicating its value in organizational messaging.

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Michelle M. Matter (2025) studied this question.

synapsesocial.com/papers/692b9da91d383f2b2a37a574 https://doi.org/10.1177/23294906251391353

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Implication

Interviews revealed humor effectively supported crisis communication in nonprofit organizations during COVID-19, indicating its value in organizational messaging.

The Comical COVID-19 Crisis: Humor as Organizational Crisis Communication

Key Points

Discussion

Implication

Cite This Study

The Comical COVID-19 Crisis: Humor as Organizational Crisis Communication

Key Points

Discussion

Implication

Cite This Study

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