The impact of farmers’ tourism participation and social capital on environmentally responsible behavior

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Analysis reveals tourism participation improves pro-environmental behavior in rural households, suggesting social capital enhances this effect.

Tourism participation significantly improves pro-environmental behavior in rural households, indicating its vital role.
In a survey of 1,721 households, substantial improvements in environmental behavior were observed.
Analytical methods included stepwise regression and instrumental variable estimation for robust results.
Findings support rural revitalization and sustainable development through enhanced social capital and agriculture.

Zhao et al. (2025) studied this question.

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Analysis reveals tourism participation improves pro-environmental behavior in rural households, suggesting social capital enhances this effect.