Enhancement of ADAS with Driver-Specific Gaze Profiling Algorithm—Pilot Case Study

This study investigates drivers’ visual attention strategies during naturalistic urban driving using mobile eye-tracking (Pupil Labs Neon). A sample of experienced drivers participated in a realistic traffic scenario to examine fixation behaviour under varying traffic conditions. Non-parametric analyses revealed substantial variability in fixation behaviour attributable to driver identity (H(9) = 286.06, p = 2.35 × 10−56), stimulus relevance (H(7) = 182.64, p = 5.40 × 10−36), and traffic density (H(4) = 76.49, p = 9.64 × 10−16). Vehicles and pedestrians elicited significantly longer fixations than lower-salience categories, reflecting adaptive allocation of visual attention to behaviourally critical elements of the scene. Compared with the fixed-rule method, which produced inflated anomaly rates of 7.23–14.84% (mean 12.06 ± 2.71%), the DSGP algorithm yielded substantially lower and more stable rates of 1.62–3.33% (mean 2.48 ± 0.53%). The fixed-rule approach over-classified anomalies by approximately 4–6×, whereas DSGP more accurately distinguished contextually appropriate fixations from genuine attentional deviations. These findings demonstrate that fixation behaviour in driving is strongly shaped by individual traits and environmental context, and that driver-specific modelling substantially improves the reliability of attention monitoring. Therefore DSGP framework offers a robust, personalised alternative evaluated at the proof-of-concept level to fixed thresholds and represents a promising direction for enhancing driver-state assessment in future ADAS.