December 5, 2025Marketing Management JournalOpen Access

Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings

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Consumer market trends are shifting as the elderly demographic gains significance for marketers, and needs tailored approaches.
The study identifies social integration as a key factor in defining market segments based on activity levels.
Empirical analysis was employed to derive and validate the segments using data on elderly behaviors and preferences.
Understanding these segments may enable targeted marketing strategies that resonate with the elderly population's unique needs.

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Empirical analysis identifies behavioral segments in the elderly market, suggesting tailored marketing strategies.

Powers et al. (1993) studied this question.

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