December 5, 2025Marketing Management JournalOpen Access

The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related Factors

View Full Paper

Ask AI

Bookmark

Elderly consumers emphasize evaluation factors in retail choices, particularly influenced by gender.
Key findings reveal the elderly segment maintains a homogeneous outlook on retail selection processes across various factors.
Analysis focuses on the importance of both product-related and store-related factors in retail experiences for elderly consumers.
These insights suggest specific retail strategies may enhance the shopping experience for the elderly demographic.

Discussion

No takes yet. Share an insight, caveat, or question.

Observational analysis shows elderly consumers prioritize evaluation factors in retail, indicating distinct preferences based on gender.

Keillor et al. (1996) studied this question.

View Full Paper

Ask AI

Bookmark