December 5, 2025Marketing Management JournalOpen Access

The Effect of Ethical Climate and Moral Intensity on Marketing Managers’ Ethical Perceptions and Behavioral Intentions

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Authors

JDJames B. DeConinck

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Implication

Analysis reveals ethical climate affects ethical decision-making and behavioral intentions in marketing managers, highlighting moral intensity significance.

Key Points

Behavioral intentions are significantly predicted by ethical decision-making and perceived moral intensity, indicating key factors.
Ethical climate impacts marketing managers' views on ethical problems, emphasizing the need for supportive workplace environments.
Analysis of ethical perceptions shows links between climate and decision-making approaches, which may improve ethical standards.
Ethical challenges are influenced by perceived moral intensity, suggesting companies should foster an ethical climate.

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James B. DeConinck (2004) studied this question.

synapsesocial.com/papers/6932313d8e51979591dced71 https://doi.org/10.63963/001c.150846

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Implication

Analysis reveals ethical climate affects ethical decision-making and behavioral intentions in marketing managers, highlighting moral intensity significance.

The Effect of Ethical Climate and Moral Intensity on Marketing Managers’ Ethical Perceptions and Behavioral Intentions

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effect of Ethical Climate and Moral Intensity on Marketing Managers’ Ethical Perceptions and Behavioral Intentions

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider