December 5, 2025Marketing Management JournalOpen Access

Age and Generational Cohort Effects in Store Assessments and Choice: A Case Study

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Cohort effects influence store brand choice among consumers, highlighting a new dimension in decision-making.
Study indicates distinct generational preferences affect brand purchasing behavior.
Observational analysis of consumer attitudes across age groups suggests emotional aspects can impact buying decisions.
Research emphasizes the importance of considering cohort characteristics within consumer choice frameworks.

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Analysis reveals cohort effects impact store brand choice in consumers, suggesting emotional factors play a role.

Jeffrey W. von Freymann (2006) studied this question.

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