Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship Literature

Over the past two decades, marketing researchers have used transaction cost analysis (TCA) to make important advancements in our knowledge and understanding of interorganizational buyer-seller relationships. Interestingly, though a great deal of research has been done to date, no comprehensive review of the TCA-based buyer-seller relationship literature beyond that provided by [@R75] currently exists. Taking note of their landmark paper, we consider how [@R93]; 1986; [@R96] original framework has been extended to model buyer-seller relationships. We then evaluate the current state of the marketing literature and identify an agenda for future research.