Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
December 6, 2025SAGE OpenOpen Access

Perceived Authenticity, Destination Image, and Employee Attitude on Medical Tourist Revisit Intention: The Role of Perceived Satisfaction in Moderation

View Full Paper
Ask AI
Bookmark
Share

Authors

AAAyodele Meruin AbubakarUniversity of Technology MalaysiaNSNor Zafir Md SallehShanghai Business SchoolNMNor Hamimah MastorUniversity of Technology Malaysia

Discussion

Loading...

Member takes

Implication

Observational analysis finds destination image, employee attitude, and perceived satisfaction significantly predict revisit intention in medical tourists, highlighting marketing implications.

Key Points

  • Medical tourists exhibit higher revisit intention linked to destination image and employee attitude, as well as perceived satisfaction.
  • Four direct relationships were validated, indicating significant predictors of revisit intention overall.
  • Analysis included responses from inbound medical tourists surveyed in Johor Bahru and Kuala Lumpur.
  • Results point to the critical role of marketing strategies for enhancing medical tourism in Malaysia.

Cite This Study

Abubakar et al. (2025) studied this question.

synapsesocial.com/papers/69337cdbb3f947a0a1259e39https://doi.org/10.1177/21582440251363311
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Evaluating Structural Equation Models with Unobservable Variables and Measurement Error1981 · 72,074 citations
  2. 2Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Revisit Intention2009 · 787 citations
  3. 3FACTORS INFLUENCE UNDERGRADUATE STUDENTS’ DECISION MAKING TO ENROLL AND SOCIAL MEDIA APPLICATION AS AN EXTERNAL FACTOR2019 · 19 citations
  4. 4COVID-19 outbreak in Malaysia: Actions taken by the Malaysian government2020 · 523 citations