A Contributor Analysis of Education Research in Marketing

This study provides a ranking of contributor sources for research published in the primary serial outlets for marketing education based on an analysis of individual author sources, institutional affiliations, and the geographic origins of research contributors. The analysis is based on 458 articles published in three marketing education journals, Journal for Advancement of Marketing Education, Journal of Marketing Education, and Marketing Education Review, for eight years 2001 to 2008. Results from the study indicate that marketing education provides a vehicle for scholarly dialogue across a broad segment of the marketing research community worldwide through contribution affiliations in 19 countries. The study identifies the top 50 most frequently contributing individuals and a ranking of the top 50 institutional sources for published research. Findings indicate that marketing education research continues its emergence as a respected avenue for intellectual pursuit.