What question did this study set out to answer?

To investigate the linguistic landscape of Jalan Braga in Bandung and its implications for cultural identity.

December 10, 2025Insaniyat Journal of Islam and HumanitiesOpen Access

Linguistic Landscape in Braga Street, Bandung: Multilingual Practices and Cultural Identity

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Authors

YMYasir MubarokUniversitas Pamulang MKMuhammad Ardian Kurniawan ZNZamzam NurhudaUniversitas Pamulang

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Implication

Qualitative descriptive analysis of signage in Bandung's Braga reveals dominant English and Indonesian, highlighting cultural identity and globalization influences.

Key Points

To investigate the linguistic landscape of Jalan Braga in Bandung and its implications for cultural identity.
Qualitative descriptive design used for data collection
Data gathered through photographic documentation and field observation
Analyzed 60 signage items from the street
68.3% of signage is monolingual, primarily in English and Indonesian
Bilingual signs constitute 23.3%, with multilingual signs at 8.4%
English serves as a global lingua franca, while Indonesian indicates national identity
Limited Dutch signage reflects colonial heritage; Sundanese illustrates local identity
Fewer multilingual signs integrate languages like Japanese and Mandarin, symbolizing cultural hybridity and cosmopolitanism

Cite This Study

Mubarok et al. (2025) studied this question.

synapsesocial.com/papers/69401d472d562116f28f86c4 https://doi.org/10.15408/insaniyat.v10i1.46439

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Implication

Qualitative descriptive analysis of signage in Bandung's Braga reveals dominant English and Indonesian, highlighting cultural identity and globalization influences.

Linguistic Landscape in Braga Street, Bandung: Multilingual Practices and Cultural Identity

Discussion

Member takes

Implication

Key Points

Cite This Study

Linguistic Landscape in Braga Street, Bandung: Multilingual Practices and Cultural Identity

Discussion

Member takes

Implication

Key Points

Cite This Study

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