This survey reveals education influences subjective well-being and happiness related to health literacy in Taiwan, highlighting cultural health capital's dual role.
Objectives: This study examines health literacy and EOL pro-individualism as cultural health capital, their associations with EOL discussion and subjective well-being (SWB), and the moderating role of education. Methods: Using data from the 2017 Taichung Survey ( N = 645) and the 2021 Taiwan Social Change Survey ( N = 631), analyses combined logistic and OLS regressions with SEM for mediation testing, and evaluated the moderation by comparing across educational groups. Results: The results show that health literacy relates to higher happiness among the higher-educated and greater life satisfaction overall, whereas EOL pro-individualism relates to lower outcomes. Only formal EOL discussions show a positive link with happiness. Education moderates all associations with happiness. Discussion: Findings indicate that cultural health capital plays a dual role and underscore the relevance of formal EOL discussions. Policies could prioritize strengthening health literacy and promoting formal discussions while addressing cultural tensions between autonomy and family obligations.
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Wu et al. (2025) studied this question.
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