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December 7, 2025R and D ManagementOpen Access

Blurred Lines: Leveraging Business Model Ambiguity for Innovation and Agility

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Authors

PBPascal BreitenmoserPSPatrick SpiethTRTobias Roeth

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Overview

This analysis reveals how business model innovation enhances organizational agility, indicating the role of ambiguity and interpretation in incumbent firms.

Key Points

  • Innovation improves through leveraging business model ambiguity, enhancing organizational agility.
  • Key findings indicate a positive interplay between business model schemas and business model innovation.
  • Multiple-case study highlights mechanisms that organizations can adopt to manage ambiguity effectively.
  • The implications suggest potential for greater adaptability through embracing both uniformity and heterogeneity.

Cite This Study

Breitenmoser et al. (2025) studied this question.

synapsesocial.com/papers/694020f72d562116f28fb340https://doi.org/10.1111/radm.70029
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Blurred Lines: Leveraging Business Model Ambiguity for Innovation and Agility2025
  2. 2Understanding Business Model Innovation: Unraveling the Role of Schemas, Entrepreneurial Team Faultlines, and Industry Context2026
  3. 3Business model innovation in SMEs for sustainable and digital transformation: a systematic review and integrative framework2026 · 1 citations
  4. 4Putting boundaries in the middle of business model innovation: A framework to face megatrends in the digital and sustainable landscape2024 · 9 citations
  5. 5Turning Mental Models Around: Boundary Objects as Enablers of Sustainable Business Model Innovation2025