December 6, 2025Place Branding and Public DiplomacyOpen Access

Strategic narratives as an image war tool

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MYMoran YarchiMinistry of Communications

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Implication

Analysis highlights how strategic narratives shape perceptions in international conflicts, implying a need for political actors to adapt to reputational challenges.

Key Points

Narratives play a crucial role in shaping perceptions during conflicts, with political actors leveraging them for legitimacy and support.
Study analyzes case studies of the Ukrainian narrative during the 2022 invasion and Israel’s narrative in the 2023–2025 Hamas war.
Insight into how perceptions influence modern warfare underscores the necessity for strategic communication in the digital age.
The research suggests that contemporary conflicts necessitate adaptive strategies to manage reputational challenges effectively.

Cite This Study

Moran Yarchi (2025) studied this question.

synapsesocial.com/papers/694020fd2d562116f28fb491 https://doi.org/10.1057/s41254-025-00418-0

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Implication

Analysis highlights how strategic narratives shape perceptions in international conflicts, implying a need for political actors to adapt to reputational challenges.

Strategic narratives as an image war tool

Discussion

Member takes

Implication

Key Points

Cite This Study

Strategic narratives as an image war tool

Discussion

Member takes

Implication

Key Points

Cite This Study

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