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December 5, 2025Global Business Review

Customer-to-Customer Value Co-creation in Healthcare: Understanding Social Capital, Sense of Belongingness and Well-being in Virtual Community

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Authors

SSSumit SaxenaAKArun Kumar KaushikAAmritesh

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Overview

The quantitative analysis reveals social capital enhances belonging, affecting community value co-creation and subjective well-being.

Key Points

  • Helping behaviours positively impact subjective well-being in virtual healthcare communities, emphasizing value co-creation.
  • Structural equation modelling demonstrates the importance of social capital and sense of belongingness in value co-creation.
  • Community engagement through responsible online behaviours fosters well-being among participants in healthcare settings.
  • Information sharing does not influence subjective well-being, highlighting a difference among co-creation behaviours.

Cite This Study

Saxena et al. (2025) studied this question.

synapsesocial.com/papers/694022492d562116f28fbe25https://doi.org/10.1177/09721509251397169
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Also Consider

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  4. 4The impact of social capital on the creation of customer participation value in virtual brand communities2024 · 1 citations
  5. 5Consumer-driven Value Co-creation in Virtual Brand Communities: An Empirical Study2025