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This is a Literature Review study.

Customer Engagement in Online Retailing: A Systematic Literature Review and Future Research Directions

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Customer engagement outcomes improve through effective online strategies and digital technologies.
Systematic literature review highlights findings from various studies in e-commerce and customer engagement.
Assessment using the SPAR-4-SLR review protocol to analyze antecedents and decisions in customer engagement.
This review may enable opportunities for retailers to enhance customer orientation and engagement strategies.

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Systematic literature review evaluated customer engagement outcomes in e-commerce, suggesting future research on digital technologies.

Sharma et al. (2025) studied this question.

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