Digital Fitness and Sustainable Consumption: Understanding Consumer Motivations and Barriers

View Full Paper

Ask AI

Bookmark

Engagement in digital fitness correlates with trust and privacy concerns, particularly among younger users.
Younger users, especially females with higher privacy trust, engage more with online fitness platforms.
Analysis through behavioral segmentation identifies digital engagement barriers, including data management and ethical concerns.
Strong implications for sustainable consumption emerge, highlighting trust, cost, and existing workout habits as critical drivers.

Discussion

No takes yet. Share an insight, caveat, or question.

Analysis reveals trust and privacy issues affect digital engagement in fitness, suggesting barriers to sustainable consumption.

Briana et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark