Evaluation of perception and knowledge regarding folic acid supplements among females in selected localities of Lahore

Purpose The purpose of this study is to examine the perception, knowledge, practices and buying behaviours related to folic acid (FA) supplements among females aged 18 years and older in selected localities of Lahore. Design/methodology/approach This study used a cross-sectional study design. The data was collected from 150 participants using a 49-item questionnaire. Females over 18 years old, both pregnant and non-pregnant, who were free from blood-related diseases and anemia, with no restrictions on educational or marital status, were included in this study. Findings Most participants (70.7%) possessed a good knowledge of FA supplements and were primarily aware of their benefits, yet only 12% recognized natural food sources of FA. There were significant differences (p < 0.05) in knowledge based on age groups. The analysis showed that packaging significantly (p < 0.01) influences buying behaviours, and medical prescriptions significantly (p < 0.05) impact supplement choices. Additionally, understanding the product’s label significantly influences consumer behaviour (p < 0.01), highlighting the importance of effective communication and marketing strategies. In addition, significant correlations were found in knowledge-practice (r = 0.55 and p < 0.01) and knowledge-buying behaviour (r = 0.36 and p < 0.01). Research limitations/implications This study experienced limited representativeness; many females provided incomplete buying practices and knowledge information. Practical implications This study highlights the need for correct FA supplement knowledge to improve the health of females and reduce the impact of health-related burdens on the economy of Pakistan. Social implications The outcomes of this study can help female improve their knowledge and buy practices for the correct supplements demanded for their body requirements. Originality/value To the best of the authors’ knowledge, this is the first study that properly highlights the gaps and concludes the need for proper educational intervention regarding the use of FA supplements.