Environmental Responsibility and Resource-Based View for Sustainable MSMEs in Riau

This study analyzes the integration of the Triple Bottom Line (TBL) and Resource-Based View (RBV) frameworks in the application of Environmental Responsibility (ER) in pineapple-based MSMEs on peatlands in Bengkalis Regency, Riau Province, Indonesia. This study contributes to the literature by integrating these three principles in a single study to optimize economic, social, and environmental sustainability in agricultural MSMEs in areas prone to land fires. Through a qualitative approach involving in-depth interviews, field observations, and document analysis, this study found that zero-waste farming practices encourage the utilization of all parts of the pineapple plant to create sustainable economic, social, and environmental value. The integration of TBL and RBV strengthens MSME sustainability strategies by utilizing internal resources such as local knowledge and human resource skills in peatland management, which directly supports peatland conservation and forest fire prevention. This study contributes by integrating TBL and RBV as a conceptual framework to strengthen the environmental sustainability strategies of MSMEs in peatland areas, while emphasizing the importance of policy support from the government and environmental agencies in expanding market access, providing green innovation incentives, and aligning sustainable agricultural practices with sustainable development goals (SDGs) and conservation policies.