Understanding young urban Chinese consumers’ preferences for food goods endorsed by celebrities: a behavioural approach

Purpose The construction industry faces a significant challenge because of the lack of digital tools and collaborative platforms for managing recycled materials and fostering a circular economy (CE) throughout a building’s life. This study aims to mitigate the environmental impact of the construction industry by integrating building information modelling (BIM) with CE principles. Design/methodology/approach In this research, Python and Microsoft Visual Studio were used to introduce a bidirectional data-sharing process and integrate material passports (MPs) within the Autodesk Revit framework. A case study was conducted to check the efficacy of the developed prototype in a real-world project of NEOM City. A total of 12 industry experts have validated the developed prototype named BIM-circular economy system (BIM-CES) through a demonstration, followed by a semi-structured interview, and further analysed using importance-performance analysis (IPA). Findings The prototype demonstrated a framework for using wood material-related MP within a BIM model. IPA revealed that BIM-CES effectively addresses key issues of lack of collaboration, technological solutions, technical skills and circular design, ranking high in importance and performance. Originality/value Unlike previous studies that primarily focus on celebrity attributes in the food sector, this research integrates socio-psychological factors, providing a broader perspective on how these attributes influence consumer behaviour.