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December 19, 2025International Journal of Business & Economics (IJBE)

Values of Marketing Managers With Marketing Business Marketing Tools

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Authors

EEEmanuela Esmerova

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Overview

This analysis reveals how values shape marketing managers' attitudes and perceptions, impacting business dynamics.

Key Points

  • To explore how values influence marketing managers' attitudes and behaviors in the workplace.
  • Theoretical exploration of values and their influence on behavior
  • Analysis of differences in attitudes between generations
  • Discussion of implications for management practices
  • Identifies values as foundational to understanding manager behaviors
  • Establishes a connection between personal values and professional attitudes
  • Highlights challenges faced by managers in aligning values across generations

Cite This Study

Emanuela Esmerova (2025) studied this question.

synapsesocial.com/papers/69449a892f0218eca95082d1https://doi.org/10.58885/ijbe.v10i1.96.ee
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