What question did this study set out to answer?

To increase the competitiveness of Kedai Kopi Titik Anggur through optimized production and digital marketing.

Enhancing Local Coffee Business Competitiveness through Production Improvement and Marketing Digitalization at Kedai Titik Anggur, North Lombok

View Full Paper

Ask AI

Bookmark

To increase the competitiveness of Kedai Kopi Titik Anggur through optimized production and digital marketing.
Implemented a participatory approach involving socialization and technical training.
Adopted automatic roasting machines and digital grinders for quality improvement.
Established a private e-marketplace and enhanced social media branding for market expansion.
Provided intensive mentoring and conducted impact evaluation.
Daily production capacity increased by 50-60%.
Production lead time reduced by 25%.
Product quality inconsistencies decreased by 30%.
Total sales volume grew by 28% in three months, with online sales contributing 35% to revenue.

No takes yet. Share an insight, caveat, or question.

Community service program enhances production and marketing efficiency in a micro-enterprise, indicating significant sales growth.

Kembang et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark