Analysis reveals motivations for online media content homogenization, suggesting countermeasures to stimulate innovation and reshape cognition.
From the perspective of internet users, this paper analyzes the motivations behind the homogenization of online media content and its adverse social impacts, utilizing theories from news psychology and communication studies. The homogenization of online media content primarily manifests in three forms: replication (plagiarism of short video templates), clustering of themes (“rebirth revenge” type micro-dramas dominating the screen), and procedural narratives ("three-act" inspirational emotional articles). Through case studies, this paper proposes three countermeasures: breaking through the cocoon, stimulating innovation, and reshaping cognition.
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Jianlong Wu (2025) studied this question.
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