Douyin Platform’s Short-Video Content Homogenization: An Analysis of Innovation Dilemmas Based on Coordination Games

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Analysis reveals engagement algorithms create a Nash equilibrium in short-video content, indicating issues in creativity and user satisfaction.

Content homogenization leads to 90% of producers opting for imitation instead of originality, causing a significant drop in creative diversity.
Survey results show 63% of users frustrated with repetitive content, but 72% continue to participate in trends for social relevance.
Using coordination game theory, the study identifies how algorithmic incentives shape market competition among providers and users.
Proposed solutions include algorithmic diversification and incentive realignment to promote creative sustainability alongside user engagement.

Yihan Tang (2025) studied this question.

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View Full Paper

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Analysis reveals engagement algorithms create a Nash equilibrium in short-video content, indicating issues in creativity and user satisfaction.

Content homogenization leads to 90% of producers opting for imitation instead of originality, causing a significant drop in creative diversity.
Survey results show 63% of users frustrated with repetitive content, but 72% continue to participate in trends for social relevance.
Using coordination game theory, the study identifies how algorithmic incentives shape market competition among providers and users.
Proposed solutions include algorithmic diversification and incentive realignment to promote creative sustainability alongside user engagement.

Yihan Tang (2025) studied this question.

View Full Paper

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Bookmark