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December 19, 2025Jurnal Indonesia Sosial Teknologi

Formulation of Segmentation, Targeting, and Positioning Strategies to Improve Sales Performance at Party Store

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Authors

KEKristin Dwi ErmawatiMAMaria Yosephine Dwi Hayu Agustini

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Overview

Quantitative analysis identifies market segments to boost sales in a competitive party supply environment, highlighting marketing strategies.

Key Points

  • The aim is to develop effective marketing strategies using the STP approach to increase sales at Party Store Semarang.
  • Employed a quantitative method.
  • Sampled 96 respondents using purposive sampling.
  • Collected data through questionnaires.
  • Analyzed data using the clustering method with SPSS.
  • Identified two market segments: 'Influencers' and 'Achievers'.
  • Recommended a differentiated targeting strategy for each segment.
  • Highlighting strategies to improve brand relevance and boost sales.

Cite This Study

Ermawati et al. (2025) studied this question.

synapsesocial.com/papers/69449a922f0218eca9508866https://doi.org/10.59141/jist.v6i9.9090
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