Experts’ Views on Science Communication Barriers: A Thai Perspective

This qualitative study investigates the factors or concerns science communicators/specialists perceive as obstacles to successful science communication in Thailand. The participants are five scientists engaged in science communication activities, two officers working as policy or science communication specialists, and five people who had received information through various science communication formats or believed in non-scientific information. The researcher examined science communication activities performed by some of the participants and conducted semi-structured interviews with twelve participants. Findings from inductive theme analysis reveal that science communicators have experienced significant obstacles, including 1) The negative impact of misapprehension about science, people’s uncritical thinking, and perfunctory behaviors, 2) insufficient administrative support, and 3) inconsistency between the nature of science and the needs of audiences. In conclusion, the underlying causes of problems and obstacles are the extent to which current science education does not provide a solid foundation for people to recognize the benefits and importance of scientific knowledge in everyday life and does not encourage people to become scientifically literate.