Betawi Malay Language and Cultural Identity in Betawi Mask Performances From Semiotic Anthropolinguistic Perspectives

This article examines the identity of the Malay language and culture depicted in the Betawi Mask performance using a semiotic anthropolinguistic perspective. Betawi Mask is a form of traditional performing art that is rich in cultural symbolism and local values. Through semiotic analysis, this study aims to identify how the Malay-Betawi language functions not only as a means of communication but also as a representation of deep cultural identity. The method used is a qualitative approach with semiotic data analysis techniques, which include direct observation and recording of performances in various locations in Jakarta. The results of the study indicate that the dialogue in the Betawi Mask performance contains various symbolic meanings that reflect the social norms, religious values, and local wisdom of the Betawi people. The use of distinctive vocabulary in the Malay-Betawi language gives color to the character of the figure while strengthening the relationship between the performer and the audience. This performance not only functions as entertainment, but also as an educational medium that can transmit cultural values ​​to the younger generation. This finding emphasizes the importance of language as a tool to preserve cultural identity in the era of globalization. By utilizing performing arts, the Betawi people can maintain their cultural heritage while remaining relevant amidst changing times. Therefore, it is recommended that more preservation and education programs be held about Betawi Masks, as well as the use of digital technology to reach a wider audience. This research is expected to contribute to further studies on the relationship between language and culture in the context of performing arts.