What question did this study set out to answer?

The study investigates how internal and external perceptions of CSR drive sustainable competitive advantage through green ambidextrous innovation.

December 21, 2025Corporate Social Responsibility and Environmental ManagementOpen Access

Linking Internal CSR and External CSR to Sustainable Competitive Advantage via Green Ambidextrous Innovation: A Newer Perspective on Greenwashing Corporate Strategies

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Authors

YZYi-Cheng ZhangUniversity of Science and Technology of China PGPragya GuptaManipal Academy of Higher Education SSSonali Singh

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Implication

This analysis demonstrates the impact of greenwashing on CSR perceptions and innovation in companies, suggesting the need for transparent corporate strategies.

Key Points

The study investigates how internal and external perceptions of CSR drive sustainable competitive advantage through green ambidextrous innovation.
Data collected from 330 respondents
PLS-SEM technique used for analysis
Examined the mediating role of green ambidextrous innovation
Perceived greenwashing negatively impacts external CSR perceptions
Internal CSR perceptions remain unaffected by greenwashing
Green ambidextrous innovation partially mediates the relationship between internal CSR, external CSR, and competitive advantage.

Cite This Study

Zhang et al. (2025) studied this question.

synapsesocial.com/papers/69473b64db9c958d0dfca8aa https://doi.org/10.1002/csr.70304

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Implication

This analysis demonstrates the impact of greenwashing on CSR perceptions and innovation in companies, suggesting the need for transparent corporate strategies.

Linking Internal CSR and External CSR to Sustainable Competitive Advantage via Green Ambidextrous Innovation: A Newer Perspective on Greenwashing Corporate Strategies

Discussion

Member takes

Implication

Key Points

Cite This Study

Linking Internal CSR and External CSR to Sustainable Competitive Advantage via Green Ambidextrous Innovation: A Newer Perspective on Greenwashing Corporate Strategies

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider