Artificial intelligence in the design of art exhibition communications: china's experience

In the context of digitalization and globalization of the cultural sphere, the study of the use of artificial intelligence technologies in museum and exhibition practice is of particular relevance. This article is devoted to the analysis of the role of AI in the design of exhibitions and in interaction with the audience. The focus is on three key cases: digitalization of the Palace Museum (Gugong, Beijing), immersive projects of the TeamLab art Group (Shanghai) and the Chinese Pavilion at the World Exhibition. These examples reveal a variety of strategies for using AI, from preserving and interpreting cultural heritage to creating immersive digital environments and implementing cultural diplomacy. The theoretical basis of the research is the theory of human-computer interaction, concepts of intercultural communication and semiotic analysis, which together allow us to consider AI not only as a technological resource, but also as a mediator of cultural meanings. The methodology includes a structural, compositional and pragmatic analysis of curatorial decisions, as well as a comparative cultural approach. The results showed that AI provides personalization of routes and content, dynamic adaptation of the exhibition space to the behavioral and emotional reactions of visitors, and also creates new scenarios for intercultural communication. At the same time, the risks associated with technological limitations, loss of authenticity and ethical aspects of data processing have been identified. It is concluded that artificial intelligence is becoming a universal tool for museum and exhibition design, performing interpretative, communicative and strategic functions. The prospects for further development are related to the expansion of the use of multimodal analysis systems, the integration of AR/VR technologies, the deepening of personalization of the exhibition experience and the development of ethical protocols that ensure a balance between innovation and the authenticity of cultural heritage.