With the acceleration of modernization, historical residences are facing increasingly prominent conflicts between cultural inheritance and contemporary visitor experiences. However, existing research on the revitalization of architectural heritage predominantly focuses on spatial functional replacement and value assessment, with insufficient attention paid to user-perceived issues and the transformation of architectural features into specific design practices. To address these gaps, this study takes the Ganxi Former Residence as an example and proposes an innovative pathway that integrates online review data, architectural meme theory, eye-tracking experiments, shape grammar, and design application, aiming to explore the contemporary transformation of architectural heritage in a user-demand-oriented manner. Based on 2845 valid online reviews, the study identified an imperfect signage system as the primary existing problem of the Ganxi Former Residence. Subsequently, comprehensive architectural meme maps encompassing architectural form memes, spatial memes, and cognitive memes were constructed based on architectural meme theory; high-visual-attention architectural factors were objectively screened through eye-tracking experiments; and these factors were innovatively evolved using shape grammar and applied to signage board design. Evaluation results indicate that the design proposal yielded positive effects in wayfinding clarity, aesthetic appeal, cultural fit, and overall satisfaction. This study not only accomplishes the cross-media transformation of traditional architecture from its physical form to visual signage boards but also provides a replicable and verifiable methodological paradigm for the creative transformation and innovative development of other architectural cultural heritage sites worldwide.
Li et al. (Sun,) studied this question.
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