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January 14, 2026Open Access

Economic and Social Implications of the Shift from Traditional Retail to Digital Platforms

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Authors

APArun H. Patil

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Implication

Analysis reveals online platforms boost economic growth while affecting consumer behaviour and traditional retailers.

Key Points

  • To explore the economic and social implications of the shift from traditional retail to digital platforms in India.
  • Descriptive and analytical approach
  • Analysis of secondary data from government reports and industry publications
  • Evaluation of market analyses regarding consumer behaviour and economic contributions
  • Digital retail notably contributes to GDP growth and introduces new technical jobs.
  • Pressure mounts on unorganized retail sector, impacting small shopkeepers and rural vendors.
  • Only 28% of rural internet users engage in online shopping, highlighting a digital gap.
  • Over 80% of kirana store owners employ inventory management apps and UPI payments.

Cite This Study

Arun H. Patil (2025) studied this question.

synapsesocial.com/papers/6966f2f013bf7a6f02c0056chttps://doi.org/10.5281/zenodo.18211761
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Also Consider

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  1. 1E-Commerce Penetration and Its Transformative Impact On Kirana Stores in India: A Secondary Data Analysis (2021-2026)2026
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  5. 5The impact of e-commerce on traditional retail model in India2024 · 2 citations