What question did this study set out to answer?

The research aims to investigate how Japanese study abroad agencies represent Hong Kong as an English-speaking city.

(Mis)representation of Hong Kong as an English-speaking city

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The research aims to investigate how Japanese study abroad agencies represent Hong Kong as an English-speaking city.
Analyzed website contents of 10 Japan-based study abroad agencies
Conducted deductive content analysis to extract representations of Hong Kong
Examined themes related to English language usage, cultural identity, and economic factors
Identified three main misrepresentations of Hong Kong: as a former British colony, as a global education hub, and as a Mandarin-speaking city
Noted a lack of promotion for Asian or pro-Japan hospitality
Highlighted the need for better representation amidst competition from other countries like the Philippines and Singapore.

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Content analysis reveals how study abroad agencies misrepresent English opportunities in Hong Kong, suggesting important implications for students.

Yoko Kobayashi (2026) studied this question.

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Content analysis reveals how study abroad agencies misrepresent English opportunities in Hong Kong, suggesting important implications for students.