Key drivers affecting e-commerce adoption in individual business households in Vietnam

This research investigates the factors that impact the adoption of e-commerce by individual business households in Vietnam. Data was gathered from a survey of 525 business households across the country. The methodology involved using Exploratory Factor Analysis (EFA) to determine the key factors influencing e-commerce use. Subsequently, regression analysis was applied to assess how these identified factors relate to the ability of these business households to utilize e-commerce. The article's result shows five key determinants that affect individual business households' intention to participate in e-commerce: Government regulations, perception, technological infrastructure, business environment, and resources. The finding exposes that all five factors above have a significant impact on the decision-making process to use e-commerce for online business of individual businesses household in Vietnam.