What question did this study set out to answer?

The study aims to analyze the quality and reliability of migraine-related videos on Chinese social media platforms.

January 18, 2026Digital HealthOpen Access

The quality and reliability of short videos about migraine on Chinese social Media platforms (BiliBili and TikTok): A cross-sectional study

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The study aims to analyze the quality and reliability of migraine-related videos on Chinese social media platforms.
Conducted a cross-sectional analysis of migraine videos on BiliBili and TikTok.
Used Global Quality Score, modified DISCERN tool, and Patient Education Materials Assessment Tool to evaluate video quality.
Collected videos via a comprehensive Chinese language search on 24 August 2025.
Performed Spearman's correlation analysis to assess relationships among video variables and quality scores.
TikTok showed higher engagement metrics (likes, comments, shares) compared to BiliBili.
Videos from TikTok received better quality scores across all evaluation metrics.
Neurology Professionals' videos had significantly higher quality scores than those from other sources.
No significant correlations were found between video engagement metrics and quality scores.

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Implication

This cross-sectional study analyzes the content quality of migraine videos on TikTok and BiliBili, indicating the need for caution in video consumption.

Cite This Study

Qian et al. (2026) studied this question.

synapsesocial.com/papers/696c77afeb60fb80d1395e46 https://doi.org/10.1177/20552076261415929

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Implication

This cross-sectional study analyzes the content quality of migraine videos on TikTok and BiliBili, indicating the need for caution in video consumption.

The quality and reliability of short videos about migraine on Chinese social Media platforms (BiliBili and TikTok): A cross-sectional study

Key Points

Discussion

Implication

Cite This Study

The quality and reliability of short videos about migraine on Chinese social Media platforms (BiliBili and TikTok): A cross-sectional study

Key Points

Discussion

Implication

Cite This Study

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