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This research aims to investigate how digital technologies can improve the structure of sports consumption and consumer engagement.

A109: Analysis of Optimization Pathways for the Structure of Sports Consumption in the Digital Economy

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Explores how digital technologies optimize sports consumption structures, enhancing consumer experiences and promoting industry sustainability.

This research aims to investigate how digital technologies can improve the structure of sports consumption and consumer engagement.
Analyzed survey data from 524 Chinese residents
Employed statistical analysis using SPSS
Examined consumer willingness toward non-physical sports consumption
Investigated impact mechanisms of the digital economy on sports consumption
Digital technologies significantly increase willingness for sports consumption (β=0.453, p < 0.01)
Identified challenges in traditional sports consumption models, including high costs and homogenized offerings
Consumers demand intelligent services with personalized recommendations activating the sports market

Xinran Cui (2026) studied this question.

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Explores how digital technologies optimize sports consumption structures, enhancing consumer experiences and promoting industry sustainability.