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January 21, 2026Studies in Business and EconomicsOpen Access

Mapping the Freelance Economy: A Cross-Platform Study of Workforce Characteristics, Challenges, and Emerging Trends

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Authors

LBLia Alexandra BaltadorNPNancy PanţaMRMihaela Chiriac Rotaru

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Overview

This cross-platform study examines workforce trends and challenges in the freelance economy, highlighting implications for future work strategies.

Key Points

  • The aim is to explore the dynamics of the freelance economy, focusing on workforce characteristics and challenges across various platforms.
  • Analyzed data from reports by Upwork, Fiverr, and Payoneer.
  • Conducted a qualitative comparative approach to identify trends and challenges.
  • Examined characteristics like flexibility and digital fluency.
  • Investigated the impact of artificial intelligence on the freelance workforce.
  • Increased numbers of full-time freelancers, especially among younger generations.
  • Identified key characteristics including flexibility and autonomy.
  • Highlighted persistent challenges such as market saturation and gender pay disparities.
  • Recommended policies for digital upskilling to enhance freelance resilience.

Cite This Study

Baltador et al. (2025) studied this question.

synapsesocial.com/papers/69706c87b6488063ad5c19a2https://doi.org/10.2478/sbe-2025-0044
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  4. 4Analysing the Growth and Scope of GIG Economy in India: A Study on Freelancers and their Working Perspectives2024 · 1 citations
  5. 5Exploring the Work Perceptions and Experiences of Gig Workers Globally: A Scoping Review2026 · 2 citations