Agricultural marketing increasingly integrates Agriculture 4.0 technologies—Blockchain, AI/ML, IoT, and recommendation systems—yet systematic evaluations of computational maturity and deployment readiness remain limited. This Systematic Literature Review (SLR) examined 99 peer-reviewed studies (2019–2025) from Scopus, Web of Science, and IEEE Xplore following PRISMA protocols to assess algorithmic performance, evaluation methods, and Technology Readiness Levels (TRLs) for agricultural marketing applications. Hybrid recommendation systems dominate current research (28.3%), achieving accuracies of 80–92%, while blockchain implementations (15.2%) show fast transaction times (95% data transmission reliability. However, 77.8% of technologies remain at validation stages (TRL ≤ 5), and only 3% demonstrate operational deployment beyond one year. The findings reveal an “efficiency paradox”: strong technical performance (75–97/100) contrasts with weak economic validation (≤20% include cost–benefit analysis). Most studies overlook temporal, geographic, and economic generalization, prioritizing computational metrics over implementation viability. This review highlights the persistent validation–deployment gap in digital agriculture, urging a shift toward multi-tier evaluation frameworks that include contextual, adoption, and impact validation under real deployment conditions.
Arzuaga-Ochoa et al. (2026) studied this question.