What question did this study set out to answer?

The study aims to investigate the influence of marine ecotourism and SME digitalization on local community welfare, focusing on the role of SME empowerment and government support.

January 22, 2026Tourism and HospitalityOpen Access

SME Digitalization and Marine Ecotourism as Levers for Coastal Community Welfare: The Role of Local Economic Empowerment in North Minahasa Regency, Indonesia

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Authors

EWEen N. WalewangkoSam Ratulangi University ALAgnes Lutherani C. P. LapianSam Ratulangi University YMYunita MandagieSam Ratulangi University

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Implication

Quantitative analysis reveals how marine ecotourism and SME digitalization promote community welfare, emphasizing local empowerment and government support.

Key Points

The study aims to investigate the influence of marine ecotourism and SME digitalization on local community welfare, focusing on the role of SME empowerment and government support.
Quantitative cross-sectional survey with 312 marine tourism entrepreneurs
Analysis using Partial Least Squares Structural Equation Modeling
Examined relationships between marine ecotourism, SME digitalization, SME empowerment, and local community welfare
Marine ecotourism and SME digitalization significantly enhance SME empowerment and local community welfare
No significant direct impact of marine ecotourism and SME digitalization on local community welfare
SME empowerment fully mediates the relationship between marine ecotourism, SME digitalization, and local community welfare
Government support strengthens the positive relationship between SME empowerment and local community welfare

Cite This Study

Walewangko et al. (2026) studied this question.

synapsesocial.com/papers/6971bdec642b1836717e2880 https://doi.org/10.3390/tourhosp7010026

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Implication

Quantitative analysis reveals how marine ecotourism and SME digitalization promote community welfare, emphasizing local empowerment and government support.

SME Digitalization and Marine Ecotourism as Levers for Coastal Community Welfare: The Role of Local Economic Empowerment in North Minahasa Regency, Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

SME Digitalization and Marine Ecotourism as Levers for Coastal Community Welfare: The Role of Local Economic Empowerment in North Minahasa Regency, Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

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