What question did this study set out to answer?

To investigate how consumer trust in organic food affects purchasing decisions and its relationship with various concerns.

Trust as the Missing Link: Mapping Determinants Influencing Organic Food Purchase Intention

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Examines consumer trust's impact on organic food buying intentions, indicating key influencers.

To investigate how consumer trust in organic food affects purchasing decisions and its relationship with various concerns.
Data collected using mall intercept surveys
Surveys conducted outside supermarkets and health food stores
Sample drawn from 10 major cities in northern India
Perceived knowledge and revealed information are key factors influencing consumer trust
Consumer confidence mediates the relationship between perceived knowledge and purchase intentions
Environmental, health, and food safety concerns positively influence consumer attitudes towards organic food

Lodhi et al. (2026) studied this question.

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