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January 23, 2026Traffic Injury Prevention0 citations

Evaluation of the redesigned “Booze It & Lose It” campaign in North Carolina

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CFCharles M. FarmerInsurance Institute for Highway SafetyAEAngela H. EichelbergerInsurance Institute for Highway SafetyMEMark M. Ezzell

Key Points

  • The aim is to determine if the redesigned Booze It & Lose It campaign influenced driver behavior and alcohol-related crash rates.
  • Evaluation of pilot program implementation over two years
  • Assessment of changes in driver behavior and crash statistics
  • Analysis of campaign awareness levels among the public
  • No significant change in alcohol-related crash rates detected
  • Increased awareness of the program compared to previous years
  • Reduction in crash types typically associated with alcohol-related incidents

Abstract

Driving while impaired by alcohol remains an issue in North Carolina. If the revised Booze It & Lose It pilot program changed driver behavior and subsequent alcohol-related crash rates during these 2 years, the change was too small to confidently detect. There are, however, some encouraging signs. Awareness of the Booze It & Lose It program has rebounded to a level not seen since 2012. And crash types typically associated with alcohol are down. Maybe most importantly, the pilot program is continuing under local control.

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Cite This Study

Farmer et al. (2026) studied this question.

synapsesocial.com/papers/69730f18c8125b09b0d1ee78https://doi.org/10.1080/15389588.2025.2596842
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