Analysis of community development programs and corporate image in mining industry using multidimensional scaling

This study analyzes the implementation of Community Development Programs (PPM) by a mining company and its relationship with community perceptions of corporate image in Bedoyo Village, Ponjong District, Gunung Kidul Regency. Primary data were collected through questionnaires administered to 135 respondents using simple random sampling, while secondary data included company documents and Community Development (COMDEV) reports. Data were analyzed using descriptive methods and Multidimensional Scaling (MDS). Results indicated that community knowledge of PPM was limited (mean 3.09), while satisfaction (3.52) and corporate image (3.50) were rated good. MDS analysis yielded a stress value of 0.11013 and R Square of 95.8%, forming four perceptual clusters linking health, education, infrastructure, and economic programs to community welfare. In conclusion, community satisfaction with program benefits plays a more decisive role in shaping corporate image than knowledge alone.