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January 23, 2026Societies5 citationsOpen Access

Working Smarter with AI in Hotel Industry: How Awareness Fuels Eustress, Task Crafting, and Adaptation

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AHAhmed M. HasaneinHKHazem Ahmed KhairyBABassam Samir Al-Romeedy

Key Points

  • The aim is to investigate the impact of employees' artificial intelligence awareness on their adaptive performance, mediated by eustress and task crafting.
  • Data collection from 372 full-time employees in five-star hotels
  • Analysis using PLS-SEM with WarpPLS
  • Examination of the mediating roles of eustress and task crafting
  • AI awareness significantly enhances adaptive performance directly and indirectly
  • AI awareness positively predicts eustress and task crafting
  • Eustress and task crafting serve as significant mediators in the relationship

Abstract

The purpose of this study is to examine how employees’ artificial intelligence awareness (AIA) influences adaptive performance in the workplace through the mediating roles of eustress and task crafting within the Job Demands–Resources (JD-R) Theory. Data were collected from 372 full-time employees working in five-star hotels and analyzed using PLS-SEM with WarpPLS. The findings reveal that employees’ AI awareness significantly enhances adaptive performance both directly and indirectly. AI awareness also positively predicts eustress and task crafting, suggesting that informed employees experience motivating stress and actively reshape their tasks to optimize work processes. Moreover, both eustress and task crafting serve as significant mediators, amplifying the effect of AI awareness on adaptive performance. These results underscore the value of cultivating AI knowledge among employees to foster proactive behaviors and positive stress responses, ultimately supporting adaptability in dynamic work environments. The study contributes to JD-R Theory by integrating AI-related awareness as a personal resource driving employee adaptation.

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Cite This Study

Hasanein et al. (2026) studied this question.

synapsesocial.com/papers/69730f78c8125b09b0d1f51ahttps://doi.org/10.3390/soc16010036
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