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January 24, 2026Place Branding and Public DiplomacyOpen Access

Digital place branding through sustainability: how cities and regions of the world gain visibility through climate change solutions

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Authors

JCJérôme ChariatteBABruno AsdourianDIDiana Ingenhoff

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Overview

Semantic network analysis examines how cities gain visibility through sustainability narratives, suggesting new branding strategies.

Key Points

  • To explore how subnational places are digitally branded through sustainability narratives and solutions.
  • Conducted semantic network analysis of Twitter content on sustainability narratives.
  • Compared digital visibility of cities across two climate conferences: 2016 and 2022.
  • Identified geographical differences in sustainability branding and solutions offered.
  • Found a one-sided focus on technological solutions in digital branding.
  • Observed geographical variations in digital visibility over time.
  • Highlighted a shift towards more nature-based and social solutions in branding.

Cite This Study

Chariatte et al. (2026) studied this question.

synapsesocial.com/papers/69746149bb9d90c67120b312https://doi.org/10.1057/s41254-025-00409-1
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Also Consider

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  4. 4Public Branding in the Digital Age: An Empirical Investigation of U.S. Cities2024 · 8 citations
  5. 5Analysis of Research Trends in Digital Media and Urban Branding: Insights from CiteSpace (2013-2023)2024