Towards a normative governance and accountability framework for English football

Purpose To develop a normative framework of governance and accountability for professional football clubs by studying the views of English men's football club supporter representatives through a downward accountability lens. Design/methodology/approach An exploratory inquiry approach was taken, drawing on individual semi-structured interviews with local and national supporters' representatives and experts to explore their views on what English football governance and accountability should entail. Findings We propose a normative framework of English football governance and accountability that includes top-down and bottom-up approaches. The top-down approach is for governing bodies to have independence, financial oversight, ensure transparency, have a preventative approach and provide incentives to clubs to perform well. The bottom-up approach is for owners to elicit custodianship of their club, ensure financial sustainability, be transparent and engage in meaningful communication with supporters. Research limitations/implications This article advances the academic discussion of the field of football governance and accountability, specifically by applying downward accountability to fan-led governance and accountability in club football. A framework is also provided that can be used for future research to evaluate football governance and accountability. Practical implications This study provides a framework for professional football clubs and governing bodies to use in their approach to governance and accountability. Originality/value This is the first study to propose a framework of governance and accountability for professional football clubs and governing bodies.