Media Interpretation and Social Perception: A Hermeneutic Approach to Collective Distortion in the Digital Age.

This article analyzes the formation of distorted collective perceptions in contemporary media contexts and examines their impact on social, political, and cultural life. From a hermeneutical approach, an interpretative model is proposed that explains how the initial perception is transformed into public opinion through processes of amplification, negativity bias and narrative fragmentation. It is argued that the information acceleration of the digital age produces impoverished collective interpretations that influence political decision-making, the construction of religious identities and the geopolitical configuration of a multipolar world. Finally, the need for a deep hermeneutic is raised to correct these distortions and recover a more balanced understanding of the social world.